How We Helped an Ecommerce Brand Grow from 0 to 6 Figures in Under 12 Months

MJ Clothing Case Study

The Client

MJ Clothing is a family-run business in regional NSW, offering men’s, women’s and children’s clothing.

The Challenge

With no prior digital advertising history, our challenge was to build a sustainable, scalable, digital marketing strategy in a fiercely competitive space. Our ads needed to stand out from the crowd and perform well, on a limited budget.

The Strategy

After ensuring all ads accounts and campaigns were set up correctly, we conducted audience and keyword testing across Meta and Google. By identifying these high-performing audiences, we were able to revise our strategy to ensure maximum return on investment.

From here, we embarked on a cross-channel strategy, showcasing the brand’s best-selling products across Google Search, Shopping, YouTube, Display, Facebook and Instagram.

The result: For every dollar spent on digital marketing, we achieved a $5.40 return on their investment, with an average of over $12,000 in sales per month. We also increased the number of visitors to their store, and the average cost per purchase over the 12 month period.