Brewing Up Fantastic Results for this Craft Beer Business

Ingrained Culture Case Study

The Client

Ingrained Culture are a brewery and craft beer club located in the High Country of Victoria. With a passion for locally produced craft beers and tourism in their local region, Hollie and Hayden’s mission is to connect more people with the High Country’s craft beer scene through brewery tours, a nation-wide beer club and brew news email newsletter.

The Challenge

After rebuilding the brand’s website to encourage better conversion, we needed to cut through the noise of the COVID-impacted marketplace in order to drive sales.

By focusing on the unique range on offer, the convenience of delivery Australia-wide and the novelty of receiving a box each month by way of a subscription, we piqued the interest of beer lovers locally and further afield.

The result

Our client was thrilled with their results, as were we. With a significant increase in traffic, conversions and revenue when compared with the previous year, we laid a solid foundation upon which the team can continue to grow.