DMARC Setup

A$320.00

Effective February 1st, major email providers like Gmail and Yahoo are enforcing stricter email authentication standards. This means that sending bulk emails from generic addresses such as @gmail.com or @yahoo.com will no longer be possible. These changes are not just suggested best practices anymore; they are now requirements to maintain high deliverability rates and avoid being marked as spam. Ignoring these changes could significantly impact the delivery of your emails.

Not keen to play around with your DNS records? Leave it to us! Simply purchase the package, fill out your information and we’ll have it set up for you within 5 business days.

Inclusions:

  • Authenticate custom email domains in your email marketing platform (Mailchimp, Klaviyo, Activecampaign, etc)

  • Authenticate custom email domains in your email host provider (Google, Outlook etc)

  • Authenticate domain in Shopify (if applicable)

  • Includes setting up DKIM, SPF and DMARC records

  • Verify domain

Effective February 1st, major email providers like Gmail and Yahoo are enforcing stricter email authentication standards. This means that sending bulk emails from generic addresses such as @gmail.com or @yahoo.com will no longer be possible. These changes are not just suggested best practices anymore; they are now requirements to maintain high deliverability rates and avoid being marked as spam. Ignoring these changes could significantly impact the delivery of your emails.

Not keen to play around with your DNS records? Leave it to us! Simply purchase the package, fill out your information and we’ll have it set up for you within 5 business days.

Inclusions:

  • Authenticate custom email domains in your email marketing platform (Mailchimp, Klaviyo, Activecampaign, etc)

  • Authenticate custom email domains in your email host provider (Google, Outlook etc)

  • Authenticate domain in Shopify (if applicable)

  • Includes setting up DKIM, SPF and DMARC records

  • Verify domain

As a small business owner, if you don't implement DMARC (Domain-based Message Authentication, Reporting, and Conformance), several potential consequences may arise:

  • Decreased Email Deliverability: Email providers like Gmail, Yahoo, and Outlook increasingly use DMARC to authenticate incoming emails. Without DMARC implementation, your emails may be more likely to end up in recipients' spam or junk folders, or they may be outright rejected by email servers, reducing the effectiveness of your email marketing campaigns.

  • Risk of Email Spoofing and Phishing: Without DMARC, your domain is more vulnerable to being spoofed by cybercriminals. This means scammers could impersonate your business and send fraudulent emails to your customers, potentially damaging your brand reputation and causing financial harm to your customers.

  • Loss of Customer Trust: If customers receive suspicious or fraudulent emails claiming to be from your business, they may lose trust in your brand. This could lead to decreased customer engagement, loss of sales, and even negative word-of-mouth publicity, impacting your overall business success.

  • Missed Opportunities for Customer Engagement: Emails are a valuable tool for communicating with customers, promoting products or services, and nurturing relationships. If your emails aren't reaching recipients' inboxes or are being ignored due to suspicions of fraud, you'll miss out on opportunities to engage with your audience and drive sales.

  • Potential Legal and Regulatory Issues: Depending on your industry and location, there may be legal and regulatory requirements related to email security and privacy. Failing to implement adequate measures, such as DMARC, to protect sensitive customer data or prevent email fraud could result in legal consequences, fines, or penalties.

Overall, implementing DMARC is essential for small business owners to maintain the effectiveness and security of their email marketing efforts, protect their brand reputation, and build trust with customers. It's an important step in safeguarding against email spoofing, phishing attacks, and other fraudulent activities that can harm both your business and your customers.